Life Crop
Logo and branding design created for Life Crop – a business created to help Millennial choose and understand their Super.
The logo design plays on both meanings of the word ‘crop’ with crop marks and plant crops. Deliberately created with a minimalist look and feel to reach the Millennial target audience. It was important to utilise the turquoise colour to emphasise important information, and use the leaf symbol in the hope that people will familiarise themselves with the icon, without the need for the full Life Crop logo.
